Helping people understand people

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People are emotional, unpredictable and complex. And they are the lifeblood of your organisation.

I believe that to really understand business, you need to truly understand people.

Whether they are consumers, customers, employees, team members or stakeholders, everyone in your business needs to know them, understand them and connect with them. That’s what I deliver for you. I help businesses unlock the value in understanding why people do what they do.

Paul Bosher

Founder of The People Perspective

Understand People;

Create Perspective;

Drive Performance.

If it's challenging, complex and involves people - customers, consumers, employees - then we can help.

Common complex situations I have experienced, overcome

and can help you resolve.

What is my target consumer really like and what will they want next?

How can I get everyone motivated to embrace this change?

Why are my customers choosing the competition?

When will people understand how important this is and get behind it?

What I have heard a lot...

..and how I can help with that

"We have so much data we just don’t seem to have the insight."

This is a common generalisation, I can help cut through that, focus on the area that needs greater clarity and deliver the insight.

"I just don’t know where to start."

I always start with the end in mind, but the key is to articulate and align on where you are now, in nearly all cases you already have what you need to get started

"We are not pulling in the same direction."

I can help you clarify and articulate where you are trying to get to and use language that motivates people to want to get there too

"I feel like we should know more than we do."

And you are probably right. I can help you unlock insights hidden in your data, with 30 years of experience I know where to look and what analysis can uncover those hidden gems