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Our Perspective

by Paul Bosher 13 June 2022
I love the intent of being empathetic, but there circumstances where I believe it does more harm than good.
by Paul Bosher 1 June 2022
I was asked recently if I could help with a small business’s innovation strategy, I replied "yes you should focus on things that your consumers want but aren’t currently getting"
Average is the enemy
by Paul Bosher 25 May 2022
I don't want to be mean... averages can be incredibly helpful but increasingly I believe they get in the way of great insight
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