To create a roadmap to your desired future you need to explore three fundamental questions.
Establish a common point of departure
“The most important insight is not usually where we are going, but in truly understanding where we are now.”
Simplify, what is our killer insight
Clarify what is the single (problem) statement
Challenge, build and align
What do we already know?
What data do we have that can be looked at differently?
What current opinions or hypothesis exist?
Depth analysis, look beyond averages and the obvious
Evidence based practice, use all data points
Pressure Testing, does the insight/opinion stand up to scrutiny
Articulate where you want to be
“Words matter, you can get peoples attention with financials, but to get their hearts you need emotion.”
Use emotion to craft a vision or target for the future
Be single-minded in the message you want to deliver
Make it memorable, how will you ensure it stays with people?
Use the data and insight we have to set meaningful targets
Sense check, do the metrics stack up, are they realistic?
Take the metrics and put them in the context of people
What is the specific change in behaviour we are trying to drive?
Choose what needs to be true to get there
“The gap between where we are now and where we need to be is nothing but opportunity, it's the choices we make that determine if and how we get there."
Adopt a future back mindset
What ideas does the future vision generate?
What else might need to be true?
Group ideas
Identify triggers & barriers
Assess risk
Agree on criteria and weighting
Balance speed, cost & quality
Make selections and check back against the criteria
Let me help you on your journey
Tell me where you want to take your business and I'll give you the people perspective to help you get there